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New Product Trial Survey
Fill out this survey for a chance to win $500! Survey ends 3/15/26. Limit one submission per person.
When you’re shopping for groceries, how often do you buy a food or beverage brand that you haven’t tried before? *
Nearly every time I shop
Most of the times I shop
About half the times I shop
Sometimes, but less than half the times I shop
Rarely or never
What contributes to your decision to buy a new food or beverage brand at the store? Select all that apply *
I’m looking for variety
I have tried a sample of the brand
I have seen an ad for the new brand
The brand offers a discount or promo
Something about the brand catches my eye
The new brand is more affordable than what I usually buy
The brand is popular or trending
Someone recommended the new brand to me
Not applicable, I rarely or never buy new brands
Other
Please explain your answer to the last question. *
What do you do when deciding whether to buy a new brand in the store? Select all that apply *
Look at ingredients
Compare prices
Look at nutrition labels
Look up reviews of the brand
Look for coupons or rebates
Look up information about the brand
Nothing
Other
What attributes of a new brand make you want to try it? Select all that apply *
New or unique flavor
Free from ingredients that I avoid
New or unique product type/format
Appealing nutritional profile
Convenient packaging
Specific health claims or benefits (e.g., “Promotes gut health,” “Supports immunity”)
Attractive packaging
Certifications or badges (e.g., certified organic, non-GMO, vegan, etc.)
Brand story (e.g., sustainable, female-founded, minority-owned)
Not applicable, I rarely buy new brands because of their attributes
Other
If you buy new brands because of a discount, what is the smallest discount that encourages you to buy a new brand? *
Less than 10%
10-20%
21-30%
31-40%
41-50%
Over 50%
Not applicable, I rarely buy new brands because of a discount
How do you usually get free samples of new brands? Select all that apply *
In-store sampling
In-person sampling at another public location (street, gym, etc.)
In the mail
Coupon or rebate program
Review program (receive free product in exchange for a review)
Not applicable, I rarely receive free samples
Other
How many of the new brands you sample for free do you buy after trying? *
Nearly every brand I sample
Most of the brands I sample
About half the brands I sample
Some, but less than half of the brands I sample
Very few or none of the brands I sample
Not applicable, I rarely receive free samples
How many of the new brands you buy once do you buy again? *
Almost all
Most
About half
Some, but less than half
Few or none
Not applicable
What contributes to your decision to buy a brand again after buying it once? Select all that apply *
I liked the brand’s products I tried
The brand is available where I usually shop
The brand has other flavors/varieties I want to try
The brand’s price is reasonable
The brand offers additional discounts or rebates
Not applicable, I rarely buy a brand again after trying it once
Other
Please explain your answer to the last question *
What is your age? *
Under 18
18-24
25-34
35-44
45-54
55+
Do not wish to say
What is your gender? *
Male
Female
Do not wish to say
Other
When you go grocery shopping, who are you shopping for? Select all that apply *
Myself
A partner/spouse
Kid(s) under 5 years old
Kid(s) age 5-9
Kid(s) age 10-13
Kid(s) age 14-17
Adult child(ren) over 18
Other adult family members
Other adults (e.g., roommates)
What was your household income last year? *
Under $40,000
$40,000-$79,999
$80,000-$119,999
$120,000-$159,999
$160,000-$199,000
$200,000 or more
Prefer not to say
At what kinds of stores do you usually buy foods & beverages? Select all that apply *
Grocery store
Big box/mass retailer (e.g., Walmart, Target)
Club store (e.g. Costco, Sam’s Club)
Natural food store (e.g., Whole Foods, Sprouts)
Convenience store
Drugstore
Specialty store
Culturally-specific grocery store (e.g., Hispanic grocery, Asian grocery)
Online (brand website)
Online retailer (e.g. Amazon)
Online grocery delivery service
Not applicable
Other
How important is cost when buying foods & beverages? *
Very important
Somewhat important
Neutral
Not very important
Not important at all
What makes a food or beverage worth paying more for? Select all that apply *
High-quality ingredients
Uniqueness
Trusted brand
Nutrition
Taste
New/trending brand
Nothing, I would never pay more for food & beverages
Other
Which of the following statements describe your attitudes toward foods & beverages? Select all that apply *
I prefer classic or familiar flavors
Convenience is very important to me
I like to explore different cultures through their cuisine
I like to try foods & beverages that are trending/viral
I pay close attention to my diet and nutrition
None of these
Do you follow any of the following diets/eating philosophies? Select all that apply *
Clean eating
Organic
No artificial sweeteners
Vegetarian/vegan
Kosher
Non-GMO
Gluten-free
None
Other
What is your email? *
Submit
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