Bill & Salie Utz thought snacks should be better. They thought snacks should be made from clean, simple ingredients which are minimally processed to bring out the natural flavor of farm-grown potatoes. And so it began in 1921. Now, almost 100 years later, Utz still makes potato chips the same way, Utz Snack Masters finely craft each small batch. And along the way, we’ve added more offerings to ensure that the Utz brand offers a full line of snack foods. Each day, Utz Associates set out to honor Bill & Salie’s vision and deliver world-class innovation and products consumers will love for generations.