Roots Purple Sea Salt Potato Chips celebrate the natural color and flavor of purple potatoes grown on a multi-generation Idaho family farm. Each crop is cultivated using regenerative agriculture, cover crops, composting, and diverse rotations that enrich soil health and bring more vitality to every harvest. Cooked low and slow in 100% avocado oil, these chips deliver a clean crunch and showcase the rich, earthy flavor that makes purple potatoes so unique. Seasoned simply with sea salt, they strike the perfect balance between wholesome and craveable. With only three ingredients (potatoes, avocado oil, and sea salt) these chips are as pure as it gets. They’re gluten-free, vegan, non-GMO, verified glyphosate-free, and plastic-neutral. The naturally purple hue comes from antioxidants called anthocyanins, found in the same family as blueberries, giving these chips both color and character.